An Eventbrite alternative for organizers who already have an audience.
Sell on your own domain under your own branding, take payment into your own merchant account, and keep the attendee list — with reserved seating, a box office, concessions and memberships in the same platform.
The real choice is between a marketplace and a white-label platform. A marketplace lists your event alongside everyone else’s, puts its own brand on the checkout and owns the buyer relationship — in exchange for helping strangers discover you. A white-label platform puts the whole ticket-buying experience on your domain under your branding, pays revenue into your merchant account, and leaves the attendee list in your hands. BoxOfficeTech is the second kind, and it adds box office, food and beverage ordering and memberships to the same platform.
The three differences that actually matter
Not feature counts — these are structural, and they are why organizers move.
Your domain, not a marketplace listing
Buyers browse, choose and check out on your own domain under your own branding. There is no third-party logo on the checkout and no link out to a marketplace that also lists other people’s events.
Money goes to your merchant account
You connect your own Stripe, PayPal or Square account and that provider pays you directly on its normal schedule. We never hold your funds in between, so there is no payout wait and no platform sitting between you and your revenue.
The attendee list is yours
Buyer records live in your own tenant — exportable, and yours to market to. You are not renting access to your own customers.
And the things a ticketing tool usually stops short of
Most platforms end at the checkout. These are in the same system, on the same numbers.
Reserved seating you can draw yourself
Build the seat map in a visual designer — sections, rows, tables, GA areas — and buyers pick exact seats. No paying someone to build a chart for you.
A real box office for the door
Sell walk-ups on event night from the same inventory as online: cash, card or bank transfer, general admission or reserved seats.
Food, beverage and merchandise
Attendees order concessions from their phone with no app, and your vendors run their own menus, stock and order queue with their own logins.
Memberships and season passes
Recurring, lifetime and gift memberships, with member discounts, free-ticket allowances and member-only tiers applied automatically at checkout.
Check-in that survives a dead signal
Staff scan tickets on their own phones, and the app keeps validating when the venue has no connection, syncing when it reconnects.
One platform, one set of numbers
Tickets, concessions and memberships report together, so there is nothing to reconcile between three separate tools at the end of the night.
Questions worth asking any alternative
Our answers. Ask the same of anyone else you are considering — including whoever you use today.
| Detail | Specification |
|---|---|
| Whose brand is on the checkout? | Yours. Your logo, colors, theme and domain — buyers never leave your brand. |
| Who holds the money between the sale and the payout? | Nobody. Your own Stripe, PayPal or Square account is paid directly by that provider. |
| Who owns the attendee list? | You. Buyer records live in your tenant and are exportable. |
| What does a ticket cost? | 90¢ per ticket sold plus $129/month on Standard; $1.25 plus $199/month on Advance, additional to your processor’s own fees. |
| Are free events charged? | No per-ticket service fee on free events. |
| Who pays the service fee? | Your choice per event — pass it to the attendee or absorb it from your payout. |
| Is reserved seating included? | Yes, with a self-serve seat map designer. |
| Can I sell at the door? | Yes — a built-in box office drawing on the same inventory as online. |
| Does it handle concessions or memberships? | Both, in the same platform and the same reports. |
| Can I use my own domain? | Yes, including a custom domain of your own. |
When you should not switch
If your events fill because strangers find them on a marketplace, moving to a white-label platform will not replace that. What you gain is control — your brand, your domain, your merchant account, your customer list — and a flat per-ticket cost instead of a percentage. What you do not gain is an audience. A platform that sells only your events cannot introduce you to people who have never heard of you.
The organizers who benefit from switching are the ones who already bring their own audience: a theater with a subscriber base, a school district whose community knows where to look, a festival with a mailing list. If that is not you yet, build the audience first and switch when the marketplace is costing you more than it is introducing.
Our fee is flat per ticket rather than a percentage, which is better value on higher-priced tickets and worse on very cheap ones. The pricing page has a calculator — put your own ticket prices and volumes in rather than taking our word for it.
Switching questions
Look for a white-label platform rather than a marketplace. The distinction is structural: a marketplace lists your event alongside everyone else’s and owns the buyer relationship, while a white-label platform puts the whole ticket-buying experience on your own domain under your own branding, with the attendee list in your account. BoxOfficeTech is the second kind.
See it on one of your own events
We will set up a real event of yours — seating, fees, the checkout on your branding — so you are comparing your event on both platforms rather than a demo.