An Eventbrite alternative you do not have to switch to all at once.
Sell on your own domain under your own branding, take payment into your own merchant account, and keep the attendee list — while keeping the marketplace listings that bring you strangers. Where a marketplace connects to our API, both channels sell from one inventory.
It is not actually a choice between the two. A marketplace lists your event alongside everyone else’s, puts its own brand on the checkout and owns the buyer relationship — in exchange for helping strangers discover you. A white-label platform puts the whole ticket-buying experience on your domain under your branding, pays revenue into your merchant account, and leaves the attendee list in your hands. BoxOfficeTech is the second kind, and it is built so you can run both: keep the listings that find you new buyers, send everyone who already knows you to your own channel, and let a marketplace or agent sell from the same inventory through our API so the two can never oversell each other. It also adds box office, food and beverage ordering and memberships to the same platform.
You do not have to pick one channel
Run all three at once. Every one of them sells from the same inventory, so none of them can oversell another.
Your own branded channel
Your domain, your logo, your checkout, your merchant account — and the lowest cost per ticket, because there is no marketplace share on a sale you made yourself. This is the channel you own, and the one your repeat buyers should end up using.
Marketplaces and agents, on the same inventory
Keep the listings that bring you strangers. A marketplace, ticket agent or community partner can also connect to our reseller API and sell your assigned events from your live availability: they take the money on their own checkout, the sale is recorded here at the price we derive, the tickets are issued and emailed, and your gate scanner reads their QR codes.
Your counter, the phone, and sales taken offline
Walk-ups, phone orders and money that arrived outside the platform are all recorded in the box office against the same inventory — cash, a card your staff enter, or a bank transfer for an exact amount that you approve when it lands. That last one needs no card processor at all.
How strangers find you without a marketplace
Discovery is not something only a marketplace can do. It is something a platform either builds into your pages or leaves out — and most white-label platforms leave it out.
Built to be found in search
Every event page publishes full Event structured data — dates, door time, the venue with its address and coordinates, you as the organizer, the ticket offer and the performers — which is what makes an event eligible for Google’s event results rather than just a blue link. Your pages carry their own canonical URLs and sit in a sitemap that refreshes hourly, so a new on-sale is discoverable the same day.
Readable by AI assistants
The same structured data is what answer engines read when somebody asks an assistant what is on this weekend. Machines cannot infer an event from a picture of a poster; they read the markup. Publishing it properly is the difference between being quotable and being invisible, and it is done for every event without you configuring anything.
A door for machine buyers
Agentic commerce is coming to ticketing, and the practical form it takes is a program that needs live availability, an authoritative price and a way to record a sale. That is exactly what our reseller API already provides — so a marketplace, an agent or whatever the emerging standards settle into connects through the same door, without us rebuilding for each one.
What changes when you have a channel of your own
Not feature counts — these are structural, and they are why organizers add one.
Your domain, not a marketplace listing
Buyers browse, choose and check out on your own domain under your own branding. There is no third-party logo on the checkout and no link out to a marketplace that also lists other people’s events.
Money goes to your merchant account
You connect your own Stripe, PayPal or Square account and that provider pays you directly on its normal schedule. We never hold your funds in between, so there is no payout wait and no platform sitting between you and your revenue.
The attendee list is yours
Everyone who buys through your own channel lands in your tenant — exportable, and yours to market to. Over time that is how a marketplace goes from being where your buyers find you to being where new ones do.
And the things a ticketing tool usually stops short of
Most platforms end at the checkout. These are in the same system, on the same numbers.
Reserved seating you can draw yourself
Build the seat map in a visual designer — sections, rows, tables, GA areas — and buyers pick exact seats. No paying someone to build a chart for you.
A real box office for the door
Sell walk-ups on event night from the same inventory as online: cash, card or bank transfer, general admission or reserved seats.
Food, beverage and merchandise
Attendees order concessions from their phone with no app, and your vendors run their own menus, stock and order queue with their own logins.
Memberships and season passes
Recurring, lifetime and gift memberships, with member discounts, free-ticket allowances and member-only tiers applied automatically at checkout.
Check-in that survives a dead signal
Staff scan tickets on their own phones, and the app keeps validating when the venue has no connection, syncing when it reconnects.
One platform, one set of numbers
Tickets, concessions and memberships report together, so there is nothing to reconcile between three separate tools at the end of the night.
Questions worth asking any alternative
Our answers. Ask the same of anyone else you are considering — including whoever you use today.
| Detail | Specification |
|---|---|
| Whose brand is on the checkout? | Yours. Your logo, colors, theme and domain — buyers never leave your brand. |
| Who holds the money between the sale and the payout? | Nobody. Your own Stripe, PayPal or Square account is paid directly by that provider. |
| Who owns the attendee list? | You. Buyer records live in your tenant and are exportable. |
| What does a ticket cost? | 5% per ticket, capped at 90¢ plus $129/month on Standard; capped at $1.25 plus $199/month on Advance, additional to your processor’s own fees. |
| Are free events charged? | No per-ticket service fee on free events. |
| Who pays the service fee? | Your choice per event — pass it to the attendee or absorb it from your payout. |
| Is reserved seating included? | Yes, with a self-serve seat map designer. |
| Can I sell at the door? | Yes — a built-in box office drawing on the same inventory as online. |
| Does it handle concessions or memberships? | Both, in the same platform and the same reports. |
| Can I use my own domain? | Yes, including a custom domain of your own. |
| How deep does the white-labeling go? | Your theme, your domain, and buyer email sent under your name with your reply-to address and no third-party wording in it. The boundary is hardware — no card terminals, no printed ticket stock; tickets are emailed and added to a phone wallet. |
| Do I have to move all my events at once? | No. Run one event here while the rest stay where they are, and keep your marketplace listings for as long as they are earning their share. |
| Can a marketplace sell from the same inventory? | Yes, through the reseller API — you grant access per event, they sell on their own checkout, and the sale is recorded here so counts stay correct. |
| Can I record a sale I took offline? | Yes. Walk-ups, phone orders and bank transfers are entered in the box office against the same inventory, no card processor required. |
What we still do not do
We do not have a crowd to rent you on day one. Your events are built to be found — structured data on every page, hourly sitemap coverage, a listing on our own public index — and that discovery accrues to your brand and your domain rather than to somebody else’s listing. But search and AI visibility compound: they build over months rather than switching on the afternoon you publish. A marketplace can put you in front of a stranger tomorrow, and that is a real difference worth being honest about. It is also why we stopped asking you to choose — keep the listing while your own channel earns its position.
Adding a channel of your own is worth it earlier than switching would be. Every buyer who already knows your name — a subscriber, a season-ticket holder, a parent who comes every year — costs you a marketplace share for a sale that marketplace did not have to introduce. Those are the sales worth moving first, and you can move them without touching the listings that are still doing the introducing.
Our fee is 5% per ticket with a hard ceiling of 90¢. Above about $18 a ticket you pay the cap rather than the percentage, so an expensive ticket never costs you more — which is the opposite of how a percentage-only platform prices. The pricing page has a calculator — put your own ticket prices and volumes in rather than taking our word for it.
And the operational trades are worth reading before you commit, not after: who handles what sets out disputes, offline behaviour, support and the parts we do not do at all.
Questions about running both
Look for a white-label platform rather than a marketplace. The distinction is structural: a marketplace lists your event alongside everyone else’s and owns the buyer relationship, while a white-label platform puts the whole ticket-buying experience on your own domain under your own branding, with the attendee list in your account. BoxOfficeTech is the second kind — and it is designed to run alongside your marketplace listings rather than replace them, including letting a marketplace or agent sell from the same inventory through its API.
Start with one event, keep everything else where it is
We will set up a real event of yours — seating, fees, the checkout on your branding — so you are comparing your own event rather than a demo. Your marketplace listings stay exactly as they are.